| Brand | Imayo Tsukasa |
| Region | Niigata, Chubu, Japan |
| Spirits Type | Sake |
| Spirits Style | Junmai Daiginjo, Genshu |
| ABV | 17% |
Product details
Imayo Tsukasa Koi Junmai Daiginjo Genshu embodies the philosophy of Imayo Tsukasa Brewery through a striking concept inspired by Japan’s celebrated Nishikigoi, or ornamental koi carp. Historically, rice was considered precious, and products made from rice were sometimes diluted before reaching consumers. Imayo Tsukasa is said to have maintained a tradition of shipping its product without dilution, inspiring the contrast between the modestly named “Kingyo-zake,” or “goldfish,” and the proud, graceful “Nishikigoi.” Created to express this bold identity, Koi combines Japanese cultural symbolism with an unmistakable visual presentation: the bottle itself evokes the shape of a koi and is housed in a presentation carton featuring a koi-shaped viewing window. Designed to be appreciated both as a refined rice-based expression and as a piece of Japanese-inspired packaging, Koi reflects Imayo Tsukasa’s ambition to share Japanese craftsmanship and cultural aesthetics with audiences around the world.
Koi presents a華やか, graceful character with a sense of clarity and presence, balancing clean elegance with a confident, full-flavored impression. Rather than encouraging the drinker to focus on technical specifications, Imayo Tsukasa invites appreciation through aroma, palate, and visual presentation, allowing the character to be experienced naturally and intuitively. Its distinctive profile and memorable presentation make Koi particularly suited to special occasions, gifting, and moments when both craftsmanship and Japanese cultural design are part of the experience.
