| Brand | Kweichow Moutai |
| Region | Moutai Town, Guizhou, China |
| Spirits Type | Baijiu |
| Spirits Style | |
| ABV | 53% |
Product details
Kweichow Moutai China Pavilion 2025 was created as a commemorative release for the 2025 Osaka World Expo, where Moutai served as the strategic partner of the China Pavilion. Inspired by the pavilion’s architectural form and traditional Chinese bamboo-slip culture, the presentation brings together bamboo, metal, and contemporary design to connect Moutai’s heritage with the cultural themes of the Expo. Bamboo serves as a central design element, reflecting the natural aesthetics associated with the China Pavilion, while the metal sleeve surrounding the bottle incorporates excerpts from the Analects and is designed for reuse as a desk accessory. The presentation also features a distinctive metal timeline at the top of the box: a rotating wine-jar-shaped element follows the timeline and opens the package, referencing the long-standing connection between Moutai and the World Expo. Inside, the bottle is framed by a sculptural metal landscape, further expressing themes of harmony between humanity and nature and the brand’s ecological philosophy.
The Moutai profile is characterized by a pronounced sauce aroma, an elegant and finely textured character, a full and rounded palate, and a long, lingering finish.
贵州茅台中国馆2025是为2025年大阪世博会推出的纪念产品，设计灵感源自大阪世博会中国馆的建筑形态，并融入中国传统竹简文化，将竹子、金属与现代设计相结合，展现茅台品牌文化与世博会主题之间的融合。竹子作为核心设计元素之一，呼应中国馆所呈现的自然美学；瓶身外部的金属套融入《论语》经典内容，并可重复利用作为桌面摆件。礼盒
顶部还设计了独特的金属时间轴，以可旋转的金属酒坛造型开启包装，串联茅台与世博会之间的历史联系。打开礼盒后，瓶身置于具有立体感的金属景观之中，进一步呈现人与自然和谐共生的设计理念，以及茅台所强调的生态文化内涵。
经典茅台风格以鲜明的酱香为主要特点，香气细腻，口感丰富而深厚，整体风格圆润协调，并带有悠长的回味感。
